About Us

The aim of the chair is to carry out training, cultural and research activities in the field of Conversational Marketing.

According to Markets Insider, the chatbots market will reach a huge scale of $9.4bn by 2024, up from $2.6bn in 2019, generating a compound annual growth rate of 29.7% during that period. This is a new and hot topic in the market and all entrepreneurs want to introduce chatbots in their business in order to make money and increase revenue.

In the Chair, we need thousands of people in all countries and languages to bring professional knowledge, experience and humanity to the conversations of bots, and to dare to approach our world, this was Sanuker’s vision when they set up the chair.

Hundreds of professionals work selflessly to grow an ethical and global ecosystem, from which to improve people’s lives.

Students, professionals, companies, public organizations, legislators… are welcome.

Do you want to join us?

Jesus Soret

Jesús Soret
Chair Director

Meet the driving forces behind the Chair

These are the people who make it possible for the Chair to exist and to improve and offer better help day by day.

Jesús Soret

Jesús Soret

Chair director

PhD in Physics and Electronic Engineering from the University of Valencia. His teaching focuses on subjects related to digital electronics, electronic product design, project management, entrepreneurship and business development.

Rafael Lostado

Rafael Lostado

Chair Ambassador

My professional toolbox: Systems Theory with two subsystem-models: a) Business in digitisation and; b) Project, Portfolio & Performance Management Model (GaCoK-3L). My conviction is that in order to face any challenge, a professional must have his or her own toolbox and be accompanied by good people.

Jose Pérez

Jose Pérez

Chair Strategy Director

He leads a group of companies in several countries dedicated to offering business development services based on the use of cloud tools for management, telephony, digital marketing, conversational business and verticalizable software developments.

Burton Chau

Burton Chau

Sanuker CEO

We believe speed to market is the key to delivering effective digital transformation, and the way for us to achieve such speed and success is to adopt user-friendly, no-code, and on-demand software tools.