The chair ship is already equipped and is fully operational. The ocean promises a perfect storm, so according to the Fortune Business Insights study, the chatbot market is expected to grow from USD 396.2 million in 2019 to USD 1,953.3 million in 2027 with a CAGR of 22.5% in the period 2020-2027. The global market is primarily driven by the advent of artificial intelligence (AI) technology and the growing adoption of chatbots across industries. Industries such as retail and e-commerce, government, media and entertainment, travel and transportation are heavily adopting messaging bots in their businesses. This is confirmed by Gartner, which forecasts by 2022 that 70% of consumers will interact with conversational platforms on a daily basis.

This unprecedented growth has a multitude of direct consequences on all the actors involved such as government, business, society, and almost all sectors such as economy, legislation, health and welfare, education, culture, etc. So it is there where our Conversational Business chair takes center stage, and therefore, the year promises to be very interesting and full of new projects and initiatives, which we are already working on and we will share with you below.


Committed to our main mission of transferring technological knowledge to society, we are developing a WhatsApp content creation project for Startups for WhatsApp. It is no longer necessary to convince anyone, not to mention the need to use conversational channels such as WhatsApp in business, only numbers such as 2 billion users and a 98% open rate speak for themselves. Some Startups, due to their restless nature, have already tried to use WhatsApp in their daily work, but they have not gotten the most out of it or vice versa, they have had problems due to abuse of it. In this sense, to help startups manage the WhatsApp Business platform in a professional and efficient manner, we began signing agreements with incubators, accelerators, hotbeds, etc. The specific project will be made public in February. 
In the line of generating high-value content, together with the digital law firm ECIJA, we are also working on the creation of a book on legal aspects of the use of chatbots. This promises to be a large project and cover even more topics than expected. The project is growing due to the interest of the industry in the subject of the book and that is why we have seen a need for the immediate incorporation of a person in charge of the project. We welcome Ana Luiza Terra as project coordinator, we wish her work to be fruitful and we hope that soon we can share results with you. 
Continuing our efforts to create high-capacity technological talent, in January we signed the first international research internship agreement. Thus Aigerim Nussyupayeva, PhD student in Economics at Al-Farabi Kazakh National University, Kazakhstan, will join our chair to carry out research on the impact of digital technologies on the state model of human resource management. 
One of the projects of great dimension and social impact that we have in hand is about the creation of training activities for the partner companies of the Fundació Caixa Rural Vila-real, which has been made possible thanks to the collaboration and permanent support of Miquel Ortells, General Coordinator of the Fundació Caixa Rural.

The new year has come with many projects and initiatives, however the new reality together with the new variant of OMICRON have produced changes in our calendar of events. For this reason we had to postpone the hackathon that we had planned at the ETSE UV, and we hope that it can be held in February or March depending on how the situation evolves. 

At the Chair we are 100% digital and we do not stop working, therefore, we have a high demand for interns throughout the year. In our Student Opportunities branch we have opened several internship positions: bilingual journalist, chatbot engineer (to support teaching), and administrative among others. To see the vacant positions you can consult our website, in case you do not find one that fits your profile, but you would like to collaborate in some way with us, please contact us, we will be happy to help you. 
January has been intense in emotion, enthusiasm and new opportunities that have opened up to us. We appreciate the collaboration and trust of all our partners who have rowed with us. We continue with our course and if you want to collaborate with us, Welcome on board!